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The Nature of the Future: Dispatches from the Socialstructed World, by Marina Gorbis
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A renowned futurist offers a vision of a reinvented world.
Large corporations, big governments, and other centralized organizations have long determined and dominated the way we work, access healthcare, get an education, feed ourselves, and generally go about our lives.
The economist Ronald Coase, in his famous 1937 paper "The Nature of the Firm," provided an economic explanation for this: Organizations lowered transaction costs, making the provision of goods and services cheap, efficient, and reliable. Today, this organizational advantage is rapidly disappearing. The Internet is lowering transaction costs - costs of connection, coordination, and trade - and pointing to a future that increasingly favors distributed sources and social solutions to some of our most immediate needs and our most intractable problems.
As Silicon Valley thought-leader Marina Gorbis, head of the Institute for the Future, portrays, a thriving new relationship-driven or "socialstructed" economy is emerging in which individuals are harnessing the powers of new technologies to join together and provide an array of products and services. Examples of this changing economy range from BioCurious, a members-run and free-to-use bio lab, to the peer-to-peer lending platform Lending Club, to the remarkable Khan Academy, a free online teaching service. These engaged and innovative pioneers are filling gaps and doing the seemingly impossible by reinventing business, education, medicine, banking, government, and even scientific research.
Based on extensive research into current trends, she travels to a socialstructed future and depicts an exciting vision of tomorrow.
- Sales Rank: #125557 in Audible
- Published on: 2013-12-12
- Format: Unabridged
- Original language: English
- Running time: 490 minutes
Most helpful customer reviews
15 of 15 people found the following review helpful.
How and why "we are infusing more and more of our economic transactions with social connectedness"
By Robert Morris
Why did Marina Gorbis write this book? Her core contention "is that the innovations rapidly emerging through socialstructing are not mere fringe developments but are the early manifestations of a new economy that will increasingly replace the institutional production we have come to rely on in so many areas of our lives. A number of industries are already being profoundly disrupted by the rise of socialstructing such as publishing and the music business. Over time this emerging socialstructed economy will likely become mainstream, but that might be a long-term process. I believe we can all benefit right now, though, by learning about the ways the new economy is rapidly evolving and by taking part in it." Her book, then, offers a rigorous and comprehensive explanation of the aforementioned "ways" as well as well as her counsel as to how best to participate in the new economy.
As I began to read her book and then later while re-reading it prior to going to work on this review, I agreed with the subtitle that each of the nine chapters could be viewed -- and probably [begin italics] should [end italics] be viewed as a "dispatch" from someone who has explored the socialstructured world. Others may think of Gorbis primarily as a futurist but I view her -- as I also view others such as Kees van der Heijden, Viktor Mayer-Schönberger and Kenneth Cukier, and Peter Schwartz -- primarily as an anthropologist. In The Nature of the Future, she focuses on what she believes to be the most likely implications and consequences of the aforementioned "early manifestations of a new economy." It is also possible to view her book as a map or, better yet, as a GPS by which to navigate the transition to the socialstructed world now underway. When embarked on this journey, Gorbis suggests, it is imperative to bring passion, self-direction, and social connectivity into all domains of our lives. I view them as the new currency, if not now then soon, or in years to come.
These are among the dozens of passages that caught my eye, also listed to indicate the scope of the material that Gorbis examines:
o Opening Up Biology to the Masses (Pages 4-8)
o From The Margins to the Mainstream (15-19)
o Distributed Communications, Distributed Value Creation (23-25)
o Scale Disrupted (31-38)
o Beyond Money: New Forms of Exchange, New Kinds of Currency (46-53)
o Socialstructing Wealth (61-67)
o Socially Embedded Learning: Community as a Driver and Enabler of Learning (82-86)
o Open Data: Shifting Power from Elites to Citizens (102-106)
o Decision Support Tools: Better Decisions with Help from Algorithms (106-111)
o Lightweight Research Tools: Empowering Amateurs (127-131)
o The Body as a Complex System: Collaborating to Decode the Mysteries (156-161)
o Beyond Scenarios: Directions of Transformation (189-191)
Thoughtful readers will appreciate Gorbis' brilliant coverage of various future scenaria for 2021: Free-Range Architecture (Pages 68-73), The New Agora (93-102), Open-Source Biology (120-124), Partnerships of Experts (148-154). With regard to the sociostructed future, she suggests "a world of unthinkable possibilities" as these scenaria suggest: Rebalancing - A New Symbiosis of Money and Sociostructs (175-182), The Social Currencies Economy -- Turning Social into a Commodity (182-185), and Return of the Gift Society - Reintegrating Economics into Life (186-189). As she notes, "We created social technologies. Our next task is to create social organizations: systems for creating not merely goods but also meaning, purpose, and greater good." Seth Godin calls them "tribes." Paul Spiegelman and Bo Burlingham co-founded what has become the Inc. Small Giants Community.
Before concluding this book, Gorbis quotes a passage from a document formulated in 2007 that affirms the values of the Institute for the Future (IFTF) in its vision document: "Valuing open collaboration, independence, and the ability of anyone to [begin italics] rise to the endeavor (end italics], we draw on network leadership models that provide a platform for self-organizing structures. The value of these self-organizing structures is that they can act quickly, responsively, and creatively from the edges. The guiding concepts in this view of leadership are openness, self-election, continuous prototyping, robust platforms, and low coordination costs. Leadership skills focus on community building, consensus building, mediation, commitment, and humility."
This statement could also serve as a vision document for the human race as it proceeds into an uncertain, frequently perilous future in months and years to come.
3 of 3 people found the following review helpful.
Interesting ideas
By Matthew Janes
A good read with many interesting thoughts about how social groups, corporations, governments, etc, are being reorganized by the internet and how that may change the future. At points I found the book somewhat hand-wavy and wished for more detailed support of its arguments. Though the book predicts decentralization and a shift to organizing society through social interaction instead of money, it fails to address the massive rise in income inequality we are seeing right now. That aside, it raised several interesting ideas, and also brought to my attention several other books I am going to have to look into.
2 of 2 people found the following review helpful.
not my kind of logic
By Martin at Silflay
Maybe my left-brain mind is just too rigid, but I found the basic thesis of the book unconvincing. Yes, non-financial motivations are important, and yes, Drucker did say very positive things about how to manage volunteers successfully. But I don't think there's anything wrong with increasing material value, and I think the real transformation is more likely to be driven by Singularity-type exponential tech advances rather than a return to a gift economy. Exponential tech will drive huge social transformation, but not, I suspect, in this direction.
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